So Netflix, no stranger to the immersive game after their collaborations with Fever (Money Heist, Bridgerton) and Secret Cinema (Bridgerton), have announced an exhibition in partnership with the Design Museum.

The entertainment behemoth says it will look at: ”the key elements of the Netflix experience, it’s evolution over time, and our underpinning design philosophy.”

This includes the evolving user experience from a mail-order DVD company to an on demand streaming service. The exhibit will also showcase as yet undisclosed “fan favourites” and I for one am hoping these will a. be in the form of some sort of immersive spectacle and b. include The Crown so that I can realise my childhood dream of being the Queen when I grow up.

With my product management hat on, I am super interested to see what this exhibition shares about the inside workings of Netflix. Netflix is so often lauded in the tech and business worlds as a company that has managed to constantly reinvent itself and make bold moves. We now take for granted Netflix being a major TV production house and features like dropping entire series in one go but at the time these must have felt like big business and design risks. I’m sure they were not straightforward!

The focus on design and user experience will I’m sure will be as interesting for the theatre/immersive lovers as for the techies as it’s very much the thing that unites us.

To be honest, these are just my hopes at the moment we don’t know more than the press release. It’s an enigma, wrapped in a mystery, inside a box of some description… Stay tuned friends…